We are definitely entering a more conservation keen era in the consumer oil industry. Take for example, the emerging trend of recycled motor oils aimed at consumers who want to participate in a greener oil change. These oils are derived from 50 % recycled automotive motor oil. The idea is simple – re-use to help reduce the amount of new oil in the market. It is estimated that in America alone close to 3 billion gallons of motor oil are used annually. The statistics surrounding used motors oil are unclear and vary but experts believe that over 200 million gallons of motor oil are not disposed of properly. Even scarier, it takes about 1 gallon of oil to pollute 1 million gallons of water!
Valvoline has created a line of oils referred to as NextGen recycled oils using 50% recycled automotive oil. The marketing campaign is geared to green consumers but also to DIY’s who are performing their own oil changes and are being encouraged to recycle their used motor oil properly. Simply disposing of the oil safely entitles a DIY to a discount on NextGen oils – not a bad deal.
It’s evident that fossil fuels are a depleting resource and initiatives like this one to reuse a product are a step in the right direction. It will be interesting to see how consumers and shops begin to make room for this new line of products. Take a look at this YouTube video from Valvoline describing why oil should be recycled.